New Marketing financial performance management

Prove what marketing is actually worth.

Attribution tells you which ad got clicked. Revup tells your board what the whole marketing investment returned — revenue, pipeline, and the outcomes that never fit in an attribution model. In dollars. In their language.

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Free tier forever/ Live in an afternoon/ Built for CMO, CFO & the board
revup.app — FY26 Marketing Plan / Executive View
Total marketing value delivered
$17.6M
↑ 22% vs plan
on $4.2M invested · ROMI 4.19x
Closed revenue influenced$8.1M
Qualified pipeline created$4.2M
Non-revenue business value$5.3M
Budget vs. actual by program
Q3 · live
Demand generation$1.42M / $1.60M
Brand & category$0.88M / $0.90M
Field & events$0.74M / $0.65M
Product marketing$0.51M / $0.70M
Field & events is $90K over with 41 days left in quarter. Reallocate from Product marketing?
Built for the people who sign off on the budget
CMOs & VPs of Marketing· CFOs & CEOs· Private equity portfolio ops
Watch

See Revup in action.

A quick tour of how the plan, the budget and the proof come together in one place.

The gap Revup closes

Much of what marketing delivers never reaches the P&L conversation.

Attribution can defend the last click. It can't defend the analyst relations program, the category story, the sales enablement work, or the brand equity that made the deal winnable. So those budgets get cut first — and marketing loses the strategy seat.

See the value you can currently defend
Set your annual marketing budget, then switch the lens. Same spend, same programs — a very different conversation with finance.
Annual marketing budget
$4.20M
$500K$25M
Value you can put in front of the board
$17.6M
ROMI 4.19x — the full return, sourced and modeled
Closed revenue
$8.10M
Pipeline created
$4.22M
Non-revenue business value
$5.28M
Revup prices the outcomes attribution leaves on the floor. Pipeline is valued at your own conversion economics, and non-revenue outcomes carry an explicit, auditable model — so the budget is defended by evidence, not conviction.
Brand equity & category position
Sales cycle compression
Retention & expansion lift
Analyst & market access
Illustrative model. Revup builds this from your own plan, spend and outcome data.
Inside Revup

One place where the plan, the money and the proof finally live together.

Your playbook, at the point of decision

Target market, key messages, competitors, sales alignment — not a PDF on a shared drive, but context sitting next to every budget line and program.

Editable by the team, versioned by default
Referenced while allocating spend
New hires ramp on the real strategy
Target market
Mid-market SaaS, 200–2,000 FTE
North America & UK
ICP score ≥ 72
Key messages
Defensible marketing value
Budget you can move fast
CFO-ready reporting
Competitors
Spreadsheets (still #1)
Attribution suites
Finance planning tools
Sales alignment
SLA: 4h MQL follow-up
Shared pipeline target
Joint QBR cadence
Positioning
Marketing financial
performance management
for the C-suite
Visible on every budget and program screen — not buried in a deck.

From budget season to board meeting, without the fire drill.

01
Load the plan
Import your budget and programs, map each one to a business goal and key result. An afternoon, not a quarter.
02
Run the quarter
Team logs expenses against their own lines. You see committed, spent and available in real time — and reallocate on the fly.
03
Walk in with the numbers
Revenue, pipeline and non-revenue business value, priced and sourced. The budget defends itself.
Plans

Start free. Scale when it's earning its keep.

Annual billing saves 20% — and you'll want a few quarters of data before the ROI story really lands.

Free
Get your plan and playbook out of the deck.
$0
forever
Marketing playbook
1 marketing plan
Up to 3 users
Community support
Start free
Agility
Master the budget. Kill the spreadsheets.
$350
per month, billed annually
Everything in Free
Budget allocation & ownership
Delegated expense tracking
Committed / spent / available
Unlimited plans
Start free
Most chosen
Performance
Prove financial impact — revenue and beyond.
$500
per month, billed annually
Everything in Agility
Goals, OKRs & program mapping
Business-value modeling
ROMI & board reporting
Scenario planning
Start free
Enterprise
Deep process integration, portfolio-wide.
$800
per month + scoped integrations
Everything in Performance
Custom third-party integrations
Multi-entity & portfolio rollups
SSO, roles & audit trail
Named success manager
Talk to us
Straight answers

The questions that come up before the demo.

Still stuck? Book 30 minutes — no pitch deck.

How is this different from our attribution platform? +
Attribution explains which touch influenced a deal. Revup answers the executive question underneath it: what did the entire marketing investment return to the business — including the outcomes attribution structurally cannot see. The two coexist; Revup is the layer finance reads.
How do you put a number on brand or enablement? +
You define the outcome, the business proxy it drives, and the evidence you will accept — Revup holds the model, tracks it against actuals, and shows the assumptions alongside the number. Nothing is a black box, which is exactly why CFOs sign off on it.
We already live in spreadsheets. Why switch? +
Spreadsheets are fine until three people edit them, a formula breaks, and nobody knows which version went to the board. Revup gives owners their own lines, keeps committed and available current, and makes reallocation a decision rather than a rebuild.
How long until we are running on it? +
Load a budget and programs in an afternoon on the free tier. Most teams have goals and OKRs mapped inside a week, and a full impact model before their next quarterly review.
Does it replace our planning or finance tools? +
No. Revup sits between them — marketing keeps its plan and playbook, finance keeps the ledger, and Revup translates one into the other. Enterprise plans add custom integrations to whatever you already run.

Next budget review, bring the whole number.

Start free today. Load one plan, map one goal, and see what marketing is really returning — including the part attribution has never been able to price.

Start free — no card Book a 30-min demo
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