Use cases

Four people at the table. One set of numbers.

Marketing, finance and the board have been arguing from different spreadsheets for years. Pick who you are and see what changes.

CMO & VP Marketing

Get the strategy seat back — and keep it.

You are being measured on outcomes you can only partly evidence, with a budget defended in metrics the board does not value. Revup gives you the financial case for the whole plan, not just the parts attribution happens to catch.

What changes
Your playbook lives beside the budget, so strategy survives contact with the quarter
Every program tied to a business goal before the money moves
Non-revenue outcomes priced and defensible, not hand-waved
One board page you did not spend a weekend assembling
Today
Three spreadsheets, an attribution dashboard, and a slide deck rebuilt from scratch every quarter — arguing for brand and enablement budget on conviction alone.
↓
With Revup
One plan where budget, goals and outcomes are the same object. You walk into the review with a total return number and the assumptions behind it.
4.19x
ROMI you can source
1 page
board reporting
<1 day
to first plan

The moments Revup earns its keep.

Not daily dashboards nobody opens — the four or five conversations a year that decide the budget.

Budget season

Asking for next year's number

Show what last year's investment returned in full — then model three versions of next year side by side, with the performance expectations attached to each.
Mid-quarter

A program is underperforming

See committed versus available in real time, turn the spend down, and move it to what's working — without waiting for month-end close to know you could.
Board meeting

"What did we get for the spend?"

One page: revenue, pipeline, and priced non-revenue outcomes with the assumptions on the same sheet. No MQL charts, no defensiveness.
Sudden change

Cuts, or a cash infusion

Answer "what would you do with 20% less — or 40% more?" in the meeting, not in a week, with ROI impact already modeled for each option.

Whichever seat you're in, bring the whole number.