Revup turns your plan, your budget and your outcomes into one system — so you can move fast, keep the team accountable, and prove the whole return in the language your CFO already speaks.
Target market, messaging, competitors, positioning and sales alignment — live beside every budget line, not buried in a deck.
Run multiple plans, versioned by default, and share a clean read-only summary with a single link.
Map business goals to objectives and key results. Every program ties to one — and unaligned spend gets flagged automatically.
Allocate by program, channel, team or geography with real ownership — and reallocate mid-quarter in a few clicks.
Delegate line-item entry, snap receipts with on-device scanning, and keep committed / spent / available always current.
Model the funnel that turns spend into pipeline, and see exactly where the money converts — and where it leaks.
Give owners accountability with role-based limits, approvals and an audit trail. SSO and portfolio rollups on Enterprise.
Put a defensible Equivalent Financial Value on outcomes attribution can't price — brand, enablement, retention, market access.
Compare the 20% cut and the Series-D raise side by side — budget, expectations and ROMI — before you commit.
ROMI calculated from your own spend and outcomes, with a board-ready book exported to PDF or XLSX in one click.
Performance, spending and expectations dashboards that are always current — no month-end archaeology.
Attribution stops at closed revenue. Revup's Equivalent Financial Value model prices the rest — brand equity, sales enablement, retention, analyst access — with assumptions on the surface, so finance can audit the number instead of arguing with it.
Point your phone at a receipt — Revup finds the edges, deskews it, and reads the amount and date on-device. It lands as an expense against the right budget line, image attached, ready to reconcile. No app-switching, no manual typing, no lost paper.
The built-in assistant reads across your plan, budget and outcomes and answers in plain language. Ask where you're over-committed, or just tell it to reallocate — it proposes the change and makes it once you confirm. The whole workspace, driven by a sentence.
Set your annual marketing budget, then switch the lens. Same spend — a very different conversation with finance.
Less than 40% of finance leaders think marketers make sound commercial decisions, and 75% of CMOs feel pressure to do more with less. Revup exists to change that conversation — with a number the whole C-suite can trust.